Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M.

Warner Brother's insane ”Operation Barbie Summer” is a big part of that success.

These are 50 of the team's most amazing marketing stunts:

1. 3D ad in front of Burj Khalifapic.twitter.com/MJAUVSGSa5

— Aakash Gupta (@aakashg0) July 25, 2023