We can now apply this to the Disney+ sub base in the US to arrive at a revenue estimate.

Audience share of 10.32% x $30 per premium stream implies revenue as follows (depending on the size of the US installed base):

20m US subs: $62m
25m US subs: $77m
30m US subs: 93m

6/

— Brian Lichtenberger (@Brian_Markerr) September 19, 2020