According 3rd party researcher #SambaTV, #Disney’s #Cruella which was under a $30 paywall on #DisneyPlus’s #PremierAccess has been streamed in 686k US households over #MemorialDay weekend, 37% less than 1.1M households who bought #Mulan over #LaborDay weekend. With a catch...1/2 pic.twitter.com/WjDWAhFJaB

— Luiz Fernando (@Luiz_Fernando_J) June 1, 2021