I agree; I would like to like it but ...
Edit: Having visited the BC website, I note that the print run for the virgin cover of this comic book is 1500, up from, I believe, the always standard BC 1000 run, and the price is $45.00 which is an increase, if I recall correctly, from $30, $35, and $40 for BC's virgin covers over, roughly, the last two years.
Of course, BC can print as many copies and charge per copy as it wishes.
Action #1000 Dell 'Otto Virgin Variant
$45.00
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The monumental issue painted by perhaps the grandest cover artist of our generation, Gabriele Dell'Otto! Bulletproof is proud to present Action #1000
Limited to 1500 print run. Note: Pre-sale will begin on Tuesday , March 13th @ Noon EST. This book cannot be ordered till then.