Which is very important why you have to do your homework. I saw retailers on eBay and abroad claim Locke & Key first appeared in Angel: After The Fall #3, Speed Racer #1 and the Doctor Who #1 relaunch, not realizing it actually appeared weeks earlier in under ordered books that barely broke 2K (Doctor Who Classics #2, Cory Doctorow #4, Snaked #2, Zipper #3, Badger #2, etc.). These are basically books they didn't order and didn't even know existed. Another cool thing that can help re-educate buyers is if the preview has different art than the finished book, misspelled words or a low print run. Study those panels.