I feel like it would benefit from an animated series first, similar to what Invincible has done.
Manga/Anime is all the rage with the current generation. My kids have little interest in reading comics, but can’t get enough of black and white, right to left reading manga. Why? My observation is that EVERY mildly successful manga has an anime. The interest starts with the anime. And after years and years of slowly building that fan base, we’re on the cusp of a floodgate of English language live action adaptations.
So imagine if EVERY mildly successful Image title had an animated series. The production cost is cheaper and younger audiences are more inclined to watch than read. It would grow the fan base needed to support the cost on a live action. I really think that’s the main reason that American comics have lost so much ground to manga.