i'm a chocolaholic and it was maybe 10 years ago i was having a Reeses peanut butter cup which i love when it started to dawning on me that they didn't taste as good as i remembered... i didn't think much of it ,, and then some weeks passed and i had another Reeses and once again it just didn't taste like i remembered, so i had just gotten my first laptop and i typed in"why don't Reeses taste as good as they used to" and lo and behold , i found out that at some point the cost of cocoa started getting really high so Hershey's just cut the cocoa in their chocolate by 40% to save costs ... no wonder they don't taste as good anymore ,,, one has to buy the expensive dark chocolate candy to get a decent amount of real cocoa anymore