It's like the artist somehow becomes 'blind' to their pictures faults - they are so invested in its creation that they can no longer see that it has gone wrong. What is it in Liefeld's eye for example that makes him decide that his Captain America picture is fine and won't in any way harm his reputation? And yet every other human being on the planet looks at it with amused horror. He has lost the ability to judge it somehow, having spent so long looking at it. Its a bit like when you say the same word over and over in your head, it starts to lose meaning and not sound right, but you know it is right, so use it with confidence. When Liefeld submitted that picture, the Editor or whoever should have said "No Rob, that one hasn't worked mate. Try again". What we need in life is more people who are prepared to say "No Rob, that hasn't worked mate. Try again". If there were more people like this in life we maybe would not have had Rogue One, the Stallone remake of Get Carter or the New Boards.