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First comic book cover appearance of The Phantom?

First comic book cover appearance of The Phantom?

Hey. Does anyone know when The Phantom made his first appearance on the cover of a comic book? I know that he first appeared in newspaper comic strips in 1936 and that his first comic book appearance was in Ace Comics #11 in 1938. And Feature Books #20 is listed as The Phantom #1.  I can't seem to find a reference as to his first appearance on the cover of a comic book. I searched in Overstreet and through google.
Yes, looks like it ended up selling for $4,577 or almost 3X condition guide price: http://www.comiclink.com/auctions/item.asp?back=%2FAUCTIONS%2FDEFAULT.ASP%3FFOCUSED%3D1%26x%3D30%26y%3D13%26pg%3D39%23Item_1286076&id=1286076&itemType=0 Not sure if this is a soft or strong price for this book, considering how very seldom a copy ever comes to market.