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Pulp Marketing - How Pulps Advertised Themselves
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Started by Pulpvault,

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Pulpvault

Pulpvault

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Pulps ran ads in trade journals, writer's magazines and other pulps.  Some reproduced covers of various issues, but some used new art.  If you stumble across any that look interesting, post 'em here!

To start with, here's one from The American News Trade Journal (an industry publication for newsstands) for Fiction House from August 1928, which shows the editors of their various pulps.

antj 1928 08 fiction house editors.JPG

Edited by Pulpvault
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htp

htp

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On 1/19/2022 at 5:45 AM, Bookery said:

Looking over the group again, it seems rather ironic, given the current market frenzy, that probably the easiest pulp to obtain on that entire list is the Weird Tales!

And yet still one of the (or the?) most expensive on the list!

Knew I had one of them here somewhere (top row, 2nd from right). Bonus "Baron Corvo" story too. Anyone else collect Golden Book? I love the art-deco covers.

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detective35

detective35

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These are original advertising signs from 1933 they are NOT the Steranko reprints that you see.

These are a couple of my favourites of the 21 original advertising signs that I have promoting the shadow in the Pulps and on the radio show.

The weird avenger of crime sign is 11 1/2 x 14 1/2” on cardboard It’s an oval embossed trademark at the bottom.

The fold-out sign is 22’ x 28’ on heavy low gloss paper.

They are in my extensive 50 page Street & Smith shadow salesman book (circa 1939) that was given to Walter Gibson by Street &  Smith, who gave it to a childhood friend Arthur Emerson, who later sold it to me. It has dozens of pages of original promotional documents, Advertising information information on various promotional items of the shadow, how they promoted the radio show, the pulp magazine,  and on screen, and at the very end;  4 original advertising signs (1933-39).

C164B71F-6D56-4A5E-B77C-58DB4C97013C.jpeg

EAEFB35D-F9AC-41D8-AD4B-16303D8FF68A.jpeg

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