They are trying to hook readers, fans of the show, people who would run the course. It's actually brilliant marketing, you have a built in audience, and you are putting the book into hands of people who care about WD/Zombies already. Don't think putting issue #2 in their hands is gonna hook em.
Jim
That's an awesome business tactic. But it sucks when I have to have the book in order to suffice the hunger the CGC registry demands.
Ricks gonna buy the farm soon anyway, then you won't want any part of this book anymore..