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Card Companies in the 1990's seemed to create errors on purpose to build up false hype
Comic companies don't get any aftermarket money.
...but they do get people, the "speculators" buying. It's simple marketing.
Many opt to do "short yet unstated print runs" only to in later releases, once the collectors drive up the prices of previous releases, then crank the presses full steam ahead and flood the market, so capture the greedy money from folks who horde.
Comics saw that with Jim Lee's X-Men #1 and the whole 1990's speculation, sports cards saw that in 1987 through the 80's, 90's and Y2K, and later turned to the "elite" marketing of scarcity where single packs of cards can sell at retail for $500+ and there's a "chase" insert of potential cardboard gold, so to speak. It came to a point where with the "chase" cards, collectors bust open cases, boxes and packs, sort through the cards, pick out the one hot card they're looking for and dump he rest in the trash.
Comics did that with the whole bagged sketch cover thing DC did this year or last year, and with these variants with 1:10; 1:50; 1:100; 1:1,000 etc odds that a retailer has to order tons to get the one rare book. So, a lot of time the common books go straight into the dollar bins.
So, the comic companies are indeed raping the industry with short term greedy decisions instead of building a stable fan base and earning loyalty. There's less single collectors of books and more speculators who never read the books, buy multiples to resell and encase 'em in plastic. Comics are a commodity not to be manhandled and enjoyed by children of all ages, and it's mainly grown middle aged men who are the day traders.
You're realllllly stretching.
Like I said, they DO NOT get aftermarket money. They may get shops ordering more than they normally would for a variant but those (Shop owners, can you chime in here) situations are either purely personal in what they think will sell (speculative) or because a pull customer made an order for the variant.
Comic publishers are in the market to sell comics and make money. Them putting out a weird variant does nothing to make the average person HAVE to buy a book. Most people don't (this place is not even remotely representative of comic buyers as a whole). If it makes people buy more, well...that was their decision.
But, back to the specific example that started this (The Green Lanterns error), how would they be putting out fake errors and how would that benefit them AT ALL on a scale that would make even a dent in their bottom line? It's a silly conspiracy and that's why my response was dismissive. When the Justice League 51 error happened, I found 10 of them and bought em all. Did I make DC/Diamond/Books a Million some money? Sure. A tiny fraction of the money I personally made from flipping those, though. So again...NO...comic companies do not get to enjoy the benefits of the secondary market in any meaningful way.
It might not even be DC, it might be the guys running the printers. Either way it's happening a bunch and someone eventually ends up with the copies they can sell. Maybe it's a pittance bonus for the employees... "here guys go sell some and head to town next weekend with the wife" .... who knows. Either way the value of that book will only be decided by speculators because there are no hardcore Green Lanterns fans as I said, the writing is garbage.
The guys running the printers probably don't care what comes off the presses. Having worked in the publishing industry for nearly 20 years, the pressmen don't usually care what rolls off the presses, nor do they stand around hoping that a certain comic will be pulped and they can save a few copies to sell on the aftermarket. Most pressmen have so many printing jobs going at any time that they just look for errors on their part and they send everything through that looks good. All the bad stuff is called "spoilage" and is tossed into garbage dumpsters, either to be pulped or to be recycled.
Here's what really happens: Occasionally, publishing officials order a few early copies for reviews and those are pulled so early that they are already out in circulation when an error is discovered.
That's how these error copies get out into collectors' hands.