I don't know if he so much as picked the wrong book....he just didn't pick the one that made the most high dollar sales (so far).
Puzzling conversation though. Other than one of the great DC B covers that clearly outsells the A cover, almost every recent hot book (I mean contents hot), the A cover is the winner. I'm not talking about ratio variants even, just A and B covers. God Country, TT12, Naomi, Thanos 13, Spider-Gwen 24, etc, etc, etc. Why is everyone so puzzled by this, when this is clearly an established trend.