DC editor Irwin Donenfeld

Was in the unenviable position of trying to find something to stall or reverse the current sales trends, DC was losing readers and Marvel was gaining them at nearly the same rate.

Go-go checks were thought up. A strong, visual banner at the top of every DC title, so you could identify your DC books easily on a spinner rack or a magazine shelf, where only the top was visible.

They ran for 18 months, which coincided with DC's best sales of the sixties. But those sales also coincided with the Batman television show.

Many of the artists are quoted as having hated the checks, since they were preprinted on the art board that was provided for the covers.

Irwin is quoted in some places as having said, I thought they'd add something, but they didn't. (Paraphrased from source).

In mid 67, Donenfeld was fired,and Carmine Infantino took his place. Carmine is known to have said on multiple occasions thathe hated the checks. But I do not know why. He cancelled them immediately.

Happy Hunting!

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