I support the original cover and artist by avoiding variants.

When I pick up a new Marvel comic these days there is often a variant cover offered. Personally, I would rather get the original cover because I like getting the set crew's work. I like to get the original assigned artist's vision of what the comic is about or what the comic should convey.

Plus, whatever happen to the old days when it was very rare if there were multiple covers? It made a variant more valuable.

I almost always miss out on the comic cover that turns into an expensive book (the Barack covers of ASM), but I like to support Marvel's original choices of artist. In a weird way, it makes me feel as if I am more loyal to Marvel...though buying multiple covers of the same issue would allow them to profit more and in turn make me seem more loyal...but still.