Hello CGC,
I'm relatively new to the brand but been a fan for quite long. It feels more interesting than ever because I've been leaning towards submitting or acquiring graded cards since you made mass changes on business. Couple months back customers(=market) were negative or rather questioning your moves as a brand, nevertheless CGC cards was established and fresh criterias were set. Well we need to keep an eye on if that was a good move or not. Anyway to be honest I don't want to repeat harsh and soar criticism. You had enough of it. And also I understand business isn't that easy and simple as one person would think.
To get to the point I would like to offer some opinions on the label layout.
The new design of the label is very on point, less tacky(no offense). A more chic and clean approach to the eye which suits customers expectation of trust and professional image.
What about the rear? Back of the label has some room for improvements.
I personaly think the previous label had the right taste for customers. At least for the rear layout. The collecting pool of the market is rather more nerdy(not in a negative way) so we mostly arent finding simple 'zen' style things. If minimalism was a thing for this community? Pokemon, Yugi-oh , MTG wouldnt got this big. I'm pretty sure the people who want grading would be more satisfied with extra information, such as serial numbers and bar codes. Well I am not a insider so I have no such clue if the current version rear label is for cost cutting practices. Still it'll be better for the long term if it were to leave what is good and change what wasnt. You did half right but the other half kinda poorly. Why throw away whats great?
Portion is also a key. Yes eye pleasing! The current one has a QR code on the middle. But it's unpleasing to the eye. Since it isn't in the middle and feels tilted off centered. What kind of customer who are wanting percise grading would allow that?
Summary
Great front design for the new label
Rear layout is no where near good for being too simple&unpleasing. Former layout was better which was balanced proportionaly.
Grading customers arent into zen style&simplicity.
Why not adopt what was good in the past? (Look at the competitors they're pretty recognisable when flipped)
To wrap it up... it's barely the start so I want to believe better changes would follow;)
p.s.
I found new labels have cut lines on the edges and some dont. You guys need more QC control. I know you guys are doing hard work and I support cgc as a customer hope you guys could be the leader of the market in every way🤗
