Would also like to know this
Sorry. Missed this.
1-I don't really. Most of what I sell I don't have the margins to discount to allow a dealer to resell. There are always exceptions but I don't really sell much to other resellers.
2-I do alter my material based on venue. This is generally learned from experience...no real "data" out there other than experience setting up
3-our store is there for our customers. We are happy breaking even. Cons are fun...my wife likes to travel, I really enjoy meeting with and see new and old friends, and yes, I generally make a fair profit
Very interesting thread, thanks Rick