You mean boba fett? it's boba fett, transcends comic collectors and spills over to Star Wars freaks...plus there's only 3,000 copies and considering the print run of most Star Wars comics that really not much, plus it's not sold in stores, and it sold out in under 20 minutes....actually 8 minutes and then the store crashed.
3000 copies are how many copies of most of the Star Wars #1 variants were printed at. 1500 copies for the b&w variants. So, only 3000 copies has been pretty standard for a Star Wars store exclusive.
The actual answer to the question is hype. 5 - 10 years from now, nobody is going to care, but these action figure covers are the du jour of the moment. And speculators are more than happy to keep the machine rolling. And the pumpers on these boards.
+1