I would try to grab that display box.
With that said, Walmart and Target do provide avenues to get "readable" comics out there to kids.
At over 5,000 Walmarts nationally, selling 10 of these DC books per month per store would be 50,000...so the print-run of a good selling comic. 20 is more realistic...100,000...
There are about 1800 targets, so they'd need to be about 27-30 a store to get to 50,000. Maybe it is not worth the money, true, but don't you see that as doable if every month or two they come out with something special? True, it may just be old dudes like us buying them. They refuse to have this stuff near the check out where it gets visibility.