I would argue having access to the entire Marvel/DC library at no cost would pump fuel back into the industry. I would imagine it renews interest for many to go back and read issues they missed. In return the spark is back and they are collecting again, buying merch, original art, commissions, attending shows, tickets to movies....etc. Am I wrong? Not like the original creators are seeing any money from "legit" digital sites. I say DC and Marvel open the floodgates to anything past say...5-10 years at no charge online.