Pocket Books produced the first line of paperbacks in the modern format starting in 1939, similar to citing Famous Funnies of 1934 as a start date for the modern mass-market comic book. Obviously both had many precursors. That makes PB’s the youngest of the paper trifecta- pulps, paperbacks, comics- and maybe the slickest. The second revolution came in 1950 with Fawcett’s Gold Medal Books. Whereas Pocket and the other publishers (Dell, Avon, Popular Library, Signet, Bantam, etc) of the 1940s dealt mostly in reprints of novels etc that had been issued in hard covers, Gold Medal specialized in PaperBack Originals (PBO’s) that were first publication. That meant they paid a little more for the content, but it gave their product an appeal others couldn’t match, and in a ‘field of dreams’ scenario ended up with fresh exciting narrative of a style that hadn’t existed before. Gold Medal was such a gold mine that caving on the comics battle can be seen in retrospect as a brilliant and highly profitable business decision…
The below is a perfect example of the GM style, need I mention that the femme figured prominently in the matrix? Barye Phillips did a lot of nice covers in the ‘50s (many GM’s) and beyond, this being one. #163 1951 (GM numbering began with #99. ‘Nude in Mink’ -shown this thread last week- was #105)