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BLACK WIDOW: THE MOVIE (TBD)
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2,016 posts in this topic

36 minutes ago, Gatsby77 said:

7 days in, Black Widow's running 4.0% behind Doctor Strange in terms of domestic box office.

No offense to you at all, which is more than you offer others when you throw out an occasional "Ummmmmmh" statement. But with:

  • 2 years with no MCU film releases
  • 3 MCU streaming shows to build excitement
  • 4,160 open domestic theaters in a growing post-pandemic environment (Doctor Strange had 3,882 theaters the first 14 days of opening)

So being '4% behind Doctor Strange' isn't sounding like a small thing.

 

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Why Black Widow Cost So Much To Make

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The MCU has finally returned to the big screen with the release of Black Widow, but the movie cost a comparatively large $200M to make.

 

Avengers movies aside, Black Widow is at the higher end of budgets, particularly when taking into account the lack of other MCU actors on huge contracts appearing to inflate the wage side of costs. But then, after its opening weekend, during which time the film grossed over $200 million in ticket sales and Disney+ Premier Access rental fees, Black Widow looks like it’s set to be another big commercial hit for Marvel Studios.

 

Given the structure and scope of Black Widow, it makes sense it would be fittingly that it would cost less than the MCU’s most expensive blockbusters. Scarlett Johansson's contract, as reported by The Hollywood Reporter, is worth $15m, putting her on a par with Chris Hemsworth and Chris Evans' Infinity War purses. Beyond that, talent in Black Widow is mostly first-time, who THR suggest typically command less, even with future appearances set.

 

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1 hour ago, paperheart said:

$200MM domestic seems increasingly unlikely given: upward trajectory of Covid, biggest 2nd weekend drop of any MCU movie, Disney+

Meh.

I just think Disney gave scarlet Johanson a huge golden parachute and spent way too much money to make a movie that few people ever wanted to see.

Up next- Eternals !

-J.

Edited by Jaydogrules
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5 hours ago, paperheart said:

$200MM domestic seems increasingly unlikely given: upward trajectory of Covid, biggest 2nd weekend drop of any MCU movie, Disney+

Thinking 160 mil is looking likely domestic, and the film currently gas about a 50/50 break domestic to international. Which means this movie is looking $320 to $350 total box office.  Still not sure how the process this. How much is related to the movie itself vs. Covid.  What does this mean to the MCU moving forward?

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3 hours ago, drotto said:

Thinking 160 mil is looking likely domestic, and the film currently gas about a 50/50 break domestic to international. Which means this movie is looking $320 to $350 total box office.  Still not sure how the process this. How much is related to the movie itself vs. Covid.  What does this mean to the MCU moving forward?

...that "Phase 4" is already shaping up to be the dog that many people predicted and that they (Disney/Marvel) were right to aggressively pursue those Fox properties.....

-J.

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24 minutes ago, paperheart said:

Disney did not report any second weekend updates about Black Widow‘s results on Disney+ Premier. (so they sucked)

The way Disney + Premier is structured, it only makes sense to buy it ASAP.  It gives you exclusive access while it is part of premier service only, which is 60 days from first release.  Why would you pay $30 and then have access for fewer days, it is less value.

Edited by drotto
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6 minutes ago, drotto said:

The way Disney + Premier is structured, it only makes sense to buy it ASAP.  It gives you exclusive access while it is part of premier service only, which is 60 days from first release.  Why would you pay $30 and then have access for fewer days, it is less value.

How many times are people watching this mediocre movie? A three hour window would be plenty for me.

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1 minute ago, paperheart said:

How many times are people watching this mediocre movie? A three hour window would be plenty for me.

I understand your sentiment, but I am not commenting on the quality of the film. These premier access situations on streaming services, while giving a one time windfall for the parent company, are just that, a one time cash grab. They are not a reliable money stream for the entertainment industry going forward. Entertainments cash cow is now the monthly payment model. 

 

The next few years need to play out, but early indicators are the event movies are on life support.  Entertainment companies are not going to be able to justify spending $250 to $300 million to make a 3 hour movie, and then put another $200 million into marketing to see returns even in the $600 to $700 million range.  This is going to cause a massive sift in where, how, and how much is spent on films. Instead we are likely going to see smaller films and limited series similar to Loki, WandaVision, etc.  Disney will spend $100 to $150 on these series, which is much lower financial risk, with possible greater rewards because they drive people to spend $X every month and not the 3 or 4 times per year for theater tickets.

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