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Same Disney comic, but one has poster and different price

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I just received some Walt Disney Comics and Stories file copies and noticed that several issues have different versions. For example, I have a few copies of #353 with a cover price of 15 cents. I also got a few copies of #353 that advertise a giant color poster inside and the cover price is 25 cents. This is the same for issue #354.

 

Why are there different versions of the same issue? Where were they marketed?

 

Any information you can give me would be very helpful.

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