But will the average audience buy into a Red Hulk? I mean, there are plenty of comic enthusiasts (myself included) who think the idea of multi-colored Hulks is ... well, dumb. Does Marvel want to take their chances that the general public finds the idea silly as well? I'm not seeing it.
They should do a Hulk in every color. Green Hulk hulks up when he's angry, Pink Hulk when he's in love, Yellow Hulk when he's afraid, Purple Hulk when he's puzzled, Blue Hulk when he's sad, etc.
Just like those colored lanterns.