Yeah, or DKR...
He may be a tad overzealous...
I think its more PR for his EoSV 2 reprint than anything else. Which I'm surprised Marvel is OK with since it's "free" for $10.
Right. The entire point of FCBD is to give out free books to everyone and anyone who wants a single copy to celebrate the genre. The intention is to get traffic in the stores that day, to bring attention to this media form and hopefully make someone fall in love with comics and become a regular buyer.
Making $$ off of FCBD books just seems sleazy, at least retailers doing so, the secondary market is different. Save books that you have left over for next year and have a larger selection.
It's not a FCBD book that he is selling. It's his actual store variant.