Just saw this post ...I used the old version of this law to settle a lawsuit I had with a sports memorabilia dealer. The part of the law that scared the dealer was "a civil penalty in an amount equal to 10 times actual damages, plus court costs, reasonable attorney’s fees, interest, and expert witness fees, if applicable, incurred by the consumer in the action. The court, in its discretion, may award additional damages based on the egregiousness of the dealer’s conduct" At the time almost 20 years ago there was no record or we couldn't find one of a suit where there was a judgement. The dealer didn't want to take a chance ..so we settled out of court . It can help someone who has been take advantage of.