It isn't really all that awesome... Nor does it make any sense.
:shrug:
party pooper
Why, I love Invincible comics and am a fan of local comic shops. So when you tell me a new local comic shop is going to be named "Invincible" but doesn't sell Invincible because he "likes them too much," I call it like it is: stupid.
He doesn't have to be all about the comic and can definitely be a fan, but not selling them for any reason does not make business sense and is actually counter-intuitive to fandom. If he loves the character he should be stocking the product to help bring in new readers, support the existing ones and drive growth so it will be around a long time.
So yeah, stupid.
:shrug: