Bingo. Only diff is that the emphasis is on female readers as opposed to collectors.. Thats the reason why the TPB hold a #1 spot. It is an EASY book to market to everyone based on commercial value and appeal...
Wanna buy your GF a cool gift? Get her a Rat Queens Tee
Wanna buy your niece a cool read.. There you go.. Rat Queens TPB
Once they get it.. Theyre hooked..
Cant do that with any other book that I know of today.
I already said it before.. This doesnt even needs a TV show, its just INEVITABLE..
It only needs a female celebrity tweet (selena gomez, Miley, Rihanna..).. A talk show recomendation (The View, Ellen Show, etc..) and BOOM
This one screams cross over all around it. 20,000 print run of #1 is NOTHING if this gets to TMNT levels, which in my belief, it would.