I for one am excited, yes I agree I don't care for any current marvel stuff but when it brings attention to some of my favorite classics I always think that is a positive for the hobby. The trend lately is when marvel resurrects a character they have greater plans for them in some sort of way in addition to comics.
I will only be buying the oversized trade collection to see interpretations of these characters. For not growing up with these books it peaks interest in collectors like me so I will have to track down some of the atlas marvel masterwork books to do some reading as well.
P.S. can anyone pick out which characters are used in the solicitation besides Groot, Fin Fang Foom, Devil Dinosaur? Is that Goom or Googam in lower left?