"This spike in price & sales is what happens when someone reports misinformation and other sites run with it. Recently, there was a reported post on Instagram allegedly from the production manager of THE FALCON AND THE WINTER SOLDIER as well as WANDAVISION, who teased a picture of ULTIMATUM (which is really the acronym U.L.T.I.M.A.T.U.M: Underground Liberated Totally Integrated Mobile Army To Unite Mankind). This group has ties to Baron Zemo, Red Skull and M.O.D.A.K. With Zemo as the main villain in FALCON, this makes sense that he would potentially command this group. HOWEVER, a scooper shared his thought that this meant the MCU was potentially building towards incorporating the Ultimate Universe's "ULTIMATUM" into the upcoming MCU storyline.... Basically, this is bad spec. Regardless, misinformation still spreads stronger than the truth which is causing MCU fans to chase these down..."
CovrPrice.com