At my pull shop, when I added the book well before the order cut off for #1, I tried to sell it a little bit to the owner, but he didn't think his clientele would be interested. He is probably right for the most part.
He ended up ordering a single issue of each of the first six issues just for me. I was the only guy pulling it.
Same here. Was the only person that had it on their pull list in my area up until issue 4. Talked 2 other guys into reading the first couple issues and they jumped on board after that.