Wrong. The whole story in Avenging Spider-Man #15.1 is Ock's POV as Spider-Man. Then he creates the costume and Names himself in the same issue......AND the book is published before ASM #700. You said it yourself, "He was "Superior" before this". Well then, he was Superior in this whole book. Also, continuity doesn't matter, it's the first time we see a published image in a full fledged story, IMHO.
Funny, I hated this story idea when I first heard about it but reading it, I loved Ock as a Spider-Man. One of my Fave Marvel Series in a long time and it was nice to see that Marvel committed to it for over two years.