But it isn't just youtube. It is instagram, facebook, and tik tok too. I know the word "influencer" is gag inducing, and reminiscent of a kardashian, but that is what they do. They influence. I've seen lots of variants or releases or obscure keys on an instagram post or a youtube video that made me decide to get it. Hell, I jumped on the Iron Studios X-men Diorama because I saw a preview video a youtuber did and now I'm $10k into it. Without that youtube video I might not have even know that it existed.