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DC takes down Marvel

Started by drice6900,

59 posts in this topic

drice6900

drice6900

Posted
Posted

This made mainstream news today:

 

 

Boosted by relaunch, DC Comics overtakes Marvel

Last Updated: November 04. 2011 2:27PM.

Associated Press

 

Call it a relaunch bump and jump.

 

DC Comics overtook long-time rival Marvel for the first time since 2002 after figures for October sales of comic books showed the publisher of relaunched versions of Superman, Batman, the Flash and others, gathering 51 percent of the market share for the month compared with nearly 30.3 percent for Marvel.

 

They were followed by Image Comics, Dark Horse Comics and IDW Publishing.

 

That's according to Diamond Comic Distributors Inc., the Baltimore, Md.-based distributor of comics to more than 4,000 retailers worldwide. Diamond Comic Distributors released the sales data on Friday.

 

DC accounted for seven of the top 10 selling comic books last month, including "Justice League" No. 2 and "Action Comics" No. 2, while Marvel had three.

 

DC recently relaunched its superhero titles earlier this year, dubbed "The New 52," featuring new origins and costumes for its many characters.

 

"We like what 'DC Comics — The New 52' is doing to bring new attention to comics and to comic shop retailers. And we like hearing that other publishers are being helped too," said John Rood, executive vice president of sales, marketing and business development at DC Entertainment.

 

The sales, while a victory for DC, were also a positive sign for the industry, which has fretted about declining readership and the availability of more and more titles on digital platforms from personal computers to smartphones.

 

Buoyed in part by demand for DC's titles, along with the conclusion to Marvel's epic "Fear Itself" miniseries, the start of "Wolverine & the X-Men" and "Incredible Hulk," the number of titles sold was up 32.1 percent from a year earlier.

 

"The market-share battle is not the one we care to win," Rood said. "We are battling to deliver great stories and characters, and to support comic shops so that they're the ones who win every month."

 

 

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Senormac

Senormac

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The sales, while a victory for DC, were also a positive sign for the industry, which has fretted about declining readership and the availability of more and more titles on digital platforms from personal computers to smartphones.

 

I was wondering if anyone around here actually does their comic book reading in digital form ? I would think, if nothing else, that unless a persons screen was as large as a comic book page..... the whole artwork thing would be lost to readers.

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ComicConnoisseur

ComicConnoisseur

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Short term victory.

Lets see what happens long term

 

Indeed. 6 months form now we will be back to normal. Almost 10 straight years of domination by Marvel. :cloud9:

Agreed as let`s not forget it was a lot of the retailors who bought these comics. They were returnable and they had some nice variants as incentives to buy.

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sckao

sckao

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I read all my comics digitally and I currently spend about $25 a week

 

(I read them on my iPad's 9.7" screen and on a 24" monitor/22" monitor in portrait mode.)

 

 

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miraclemet

miraclemet

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Wonder how much #1 stock will get dumped to the secondary $1 bin market very soon. Im looking at you Mr Terrific... and you Deathstroke..

 

The returns are a good point. Diamond im sure doesnt report those in their order #s..

 

and as I always say these numbers are somewhat useless cause they arent sales numbers at shops, just order numbers by shops... some dealers are still sitting on lots of leftover inventory by either mis-buying, or chasing varient incentives..

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sckao

sckao

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Note: I also pay for a subscription to my local paper even though I read the iPad edition online.

 

You need to support the industries you want to save with real dollars.

 

Otherwise, stop complaining when they go out of business.

 

 

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Ares

Ares

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Note: I also pay for a subscription to my local paper even though I read the iPad edition online.

 

You need to support the industries you want to save with real dollars.

 

Otherwise, stop complaining when they go out of business.

 

I download my books but I also buy a hard copy

 

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mikenyc

mikenyc

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I would hardly call it a victory when a publisher has to use a gimmick for readership. They literally stuck the #1 on any title of substance and caused a few hundred thousand comic nerds to buy issues of titles they could give a mess about. This will be a blip.

 

I am included with these nerds. (shrug)

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sakaridis

sakaridis

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I would hardly call it a victory when a publisher has to use a gimmick for readership. They literally stuck the #1 on any title of substance and caused a few hundred thousand comic nerds to buy issues of titles they could give a mess about. This will be a blip.

 

I am included with these nerds. (shrug)

Yes but October is the month the second issues were published. So much for the traditional #2 drop-off.

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ComicConnoisseur

ComicConnoisseur

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I would hardly call it a victory when a publisher has to use a gimmick for readership. They literally stuck the #1 on any title of substance and caused a few hundred thousand comic nerds to buy issues of titles they could give a mess about. This will be a blip.

 

I am included with these nerds. (shrug)

Yes but October is the month the second issues were published. So much for the traditional #2 drop-off.

 

I would be concerned for the health of the comic industry,as despite the hype Justice League went from;

 

Justice League 1 $3.99 DC 171,344

 

to

 

Justice League 2 $3.99 DC 104.800

 

Factor in most of the other DC titles even with returnability still averaged 30,000 copies sold.

This after only 2 issues. :o

Only the Batman and Green Lantern books sold well,but they were selling good before the reboot.

It is becoming apparant it is the 1700 lcs owners who are the ones who are buying the majority of monthly comic books.I expect to see massive amounts of issue 2s and 3s in the bins.

I also hope Justice League doesn`t have another - 70,000 copies sales lost for issue 3.

thankfully the lcs owners have deep pockets to keep the big two, and diamond in the comicbook business. ;)

 

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