DC gets a new logo

[paperheart]

So which one was the best?

 

 

bottom center and top right

[itssmeeeeee]

i LOVE the current blue logo. it contrasts perfectly with marvels red. I dont know what DC is smoking but it looks vomitrocious. how they gonna put this logo on the trade spine???

[Ares]

Looks like it was designed by corporate committee

 

 

[sterlingcomics]

Looks like a wrapper coming off a toilet seat,

[Buzzetta]

I always liked the bullet.

[markseifert]

can anyone say it is confirmed?

i am hoping it is just a leaked tester that wont actually make the bill.

 

It's been registered as a trademark by DC in both the US and in the UK.

 

Rich posted a couple days ago that he had heard they intended to officially unveil it today. That did not happen to my knowledge, so the how, when, and where of its use is as yet unknown.

 

http://www.bleedingcool.com/2012/01/17/dc-logo-officially-launch-week/

 

A relatively reliable source close to DC Comics told Bleeding Cool that the new logo was announced to DC Comics staff in New York last week by Diane Nelson via speakerphone from Burbank. Amit Desai, Senior Vice President of Franchise Management, made the all-singing, all-dancing presentation in New York but the internal response seemed a little muted.

 

 

[swapto]

(thumbs u

[markseifert]

I always liked the bullet.

 

Really, for as much controversy as the Swoosh caused at the time, I always liked it as well because it's at least a logical progression from the various forms of the bullet.

[burntboy]

So which one was the best?

 

 

bottom center and top right

 

I'm thinking the top right logo might have lasted the longest??? At least a couple of decades?? it's certainly the one I grew up with and therefore gets my vote...

[shiverbones]

what a step back. Glazer was not wrong

[ss5rmp]

superman national comics one and current one have always been my fav but this new one is stupid

[Arsenalherd]

the new logo looks dull all over, more like a chemical company logo than a upbeat comic one

[swapto]

from everything i have read, both here and abroad, not one person likes the logo, not one.

 

how can that be and this still go ahead?

 

its strange because in the past threre has always been a split, albiet not a balanced one but at least a small group of some with divided opinions.

not this time.

[TupennyConan]

The logo is sad, antiseptic, medicinal. It's morbid.

 

[goldust40]

The odd thing is that it isn't particularly corporate... and it lacks character. It'll work better as an animated logo however.

[chrisco37]

It's not great, for sure.

 

But really, who gives a rats arse? It's a frikkin' logo.

[TupennyConan]

It's not great, for sure.

 

But really, who gives a rats arse? It's a frikkin' logo.

 

Gotta disparage stuff, bro. This is an online message board.

[TupennyConan]

The odd thing is that it isn't particularly corporate... and it lacks character. It'll work better as an animated logo however.

 

Is the new logo an attempt at Apple-branding type minimalism? You know, like understated & minimalistic corporate chic?

 

Is Apple-branding an effective way to disguise the hated Big Corporation with an overwhelming amount of bland?

 

Is this the new anti-branding marketing technique?

 

Down with corporate bombast & such?

 

[goldust40]

But really, who gives a rats arse?

 

I do.

[TupennyConan]

But really, who gives a rats arse?

 

I do.

 

Me too.