DC gets a new logo

[Bosco685]

It's not great, for sure.

 

But really, who gives a rats arse? It's a frikkin' logo.

 

Gotta disparage stuff, bro. This is an online message board.

 

[swapto]

But really, who gives a rats arse?

 

I do.

 

Me too.

 

me three!

[goldust40]

The odd thing is that it isn't particularly corporate... and it lacks character. It'll work better as an animated logo however.

 

Is the new logo an attempt at Apple-branding type minimalism? You know, like understated & minimalistic corporate chic?

 

Is Apple-branding an effective way to disguise the hated Big Corporation with an overwhelming amount of bland?

 

Is this the new anti-branding marketing technique?

 

Down with corporate bombast & such?

 

I feel above all else that this new-wave type of branding is reactive whilst being intertextually subtle, recherche and insidious. It is redolent of utilitarian tropes which underpin the enormity of its corporate trappings.

 

Effectively the logo is asking the interested onlooker to dispense with old-school attitudes to logos - gone are the grand guignol signals of magisterialism and non-ironic power, in its place a cipher meant to elicit an individual reaction. It points to the future as well as the past, whilst grasping the nettle of multimedia anonymity.

 

Beneath the functionalist surface lurks a threadbare desire to calm and mollify. It asks little of the observer yet surreptitiously hints at the marauding juggernaut just out of view - a parralax effect, if you will. Less is more, packaging is redundant, materialism a malefactor to be consigned to the penalty box of outmoded ideology. In essence, wallpaper.

 

In other words, it's pants.

 

 

 

 

[PulpCultureComics]

If that new logo counts as progress they can keep it!

[goldust40]

But really, who gives a rats arse?

 

I do.

 

Me too.

 

me three!

 

I care more than youse guys.

[PulpCultureComics]

But really, who gives a rats arse?

 

I do.

 

Me too.

 

me three!

 

I care more than youse guys.

 

I don't

[TupennyConan]

The odd thing is that it isn't particularly corporate... and it lacks character. It'll work better as an animated logo however.

 

Is the new logo an attempt at Apple-branding type minimalism? You know, like understated & minimalistic corporate chic?

 

Is Apple-branding an effective way to disguise the hated Big Corporation with an overwhelming amount of bland?

 

Is this the new anti-branding marketing technique?

 

Down with corporate bombast & such?

 

I feel above all else that this new-wave type of branding is reactive whilst being intertextually subtle, recherche and insidious. It is redolent of utilitarian tropes which underpin the enormity of its corporate trappings.

 

Effectively the logo is asking the interested onlooker to dispense with old-school attitudes to logos - gone are the grand guignol signals of magisterialism and non-ironic power, in its place a cipher meant to elicit an individual reaction. It points to the future as well as the past, whilst grasping the nettle of multimedia anonymity.

 

Beneath the functionalist surface lurks a threadbare desire to calm and mollify. It asks little of the observer yet surreptitiously hints at the marauding juggernaut just out of view - a parralax effect, if you will. Less is more, packaging is redundant, materialism a malefactor to be consigned to the penalty box of outmoded ideology. In essence, wallpaper.

 

In other words, it's pants.

 

 

 

 

I do some work in advertising – outdoor advertising. Ad agencies and customers provide lots of marketing material samples such as print ads to us during the art production process for their outdoor ads. I see, with a critical eye, a lot of logos & marketing campaigns.

 

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

[goldust40]

But really, who gives a rats arse?

 

I do.

 

Me too.

 

me three!

 

I care more than youse guys.

 

I don't

 

That's a shame, I was thinking of starting a club.

[PulpCultureComics]

But really, who gives a rats arse?

 

I do.

 

Me too.

 

me three!

 

I care more than youse guys.

 

I don't

 

That's a shame, I was thinking of starting a club.

 

Why didn't you say. I now and have always cared about it

[comicparadox]

I kind of liked the logo that never was, except for the test issues (JLA 3 and Firestorm 61)...

[Jeffro.]

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

Let's see if I'm undestanding this. Companies advertise because they want us to know about their products and they're making if difficult to see their logos on their own advertising?

[TupennyConan]

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

Let's see if I'm undestanding this. Companies advertise because they want us to know about their products and they're making if difficult to see their logos on their own advertising?

 

Correct.

[Jeffro.]

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

Let's see if I'm undestanding this. Companies advertise because they want us to know about their products and they're making if difficult to see their logos on their own advertising?

 

Correct.

 

And the reason for that would be?

[ComicConnoisseur]

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

Let's see if I'm undestanding this. Companies advertise because they want us to know about their products and they're making if difficult to see their logos on their own advertising?

 

Correct.

At least Marvel isn`t shy!

 

[TupennyConan]

The trend is to hide the logo, to make the logo as small & hard to find in the ad as possible. I find myself searching for logos on the big billboards around town & on business cards.

 

Let's see if I'm undestanding this. Companies advertise because they want us to know about their products and they're making if difficult to see their logos on their own advertising?

 

Correct.

 

And the reason for that would be?

 

goldie & I have been trying to figure that out.

 

In part it is a fashionable trend in commercial art -- the product is front & center -- in your face; the brand is vanishingly small.

[TupennyConan]

Here is one I am working on right now. Working on trying to get changed.

 

[KEY ISSUES Comics]

Wait, so the article and logo are legit? You cannot be serious.

[burntboy]

The odd thing is that it isn't particularly corporate... and it lacks character. It'll work better as an animated logo however.

 

Is the new logo an attempt at Apple-branding type minimalism? You know, like understated & minimalistic corporate chic?

 

Is Apple-branding an effective way to disguise the hated Big Corporation with an overwhelming amount of bland?

 

Is this the new anti-branding marketing technique?

 

Down with corporate bombast & such?

 

I feel above all else that this new-wave type of branding is reactive whilst being intertextually subtle, recherche and insidious. It is redolent of utilitarian tropes which underpin the enormity of its corporate trappings.

 

Effectively the logo is asking the interested onlooker to dispense with old-school attitudes to logos - gone are the grand guignol signals of magisterialism and non-ironic power, in its place a cipher meant to elicit an individual reaction. It points to the future as well as the past, whilst grasping the nettle of multimedia anonymity.

 

Beneath the functionalist surface lurks a threadbare desire to calm and mollify. It asks little of the observer yet surreptitiously hints at the marauding juggernaut just out of view - a parralax effect, if you will. Less is more, packaging is redundant, materialism a malefactor to be consigned to the penalty box of outmoded ideology. In essence, wallpaper.

 

In other words, it's pants.

 

 

 

 

Andy; Just what I was thinking...

[KEY ISSUES Comics]

Is it possible the this will be a sub-brand logo for the digital downloads, or the icon for a new proprietary file format??? I just cannot believe this is to be the new corporate logo. If so, I'm speechless.

[Dr. Balls]

Here is one I am working on right now. Working on trying to get changed.

 

 

The logo or the layout?

 

Regarding the DC logo - I'll keep it short: at first glance, it's offputting, much less dynamic and I've got a problem with the proportions - but it's a little more appropriate for the new direction they will ultimately be going with their product. I think people will warm to it eventually.