Full page ad in 1968 Marvel Comic - How much would it cost?

[Prince Namor]

Anyone have any information on what a full page ad in a 1968 Marvel Comic would've cost?

[Prince Namor]

Yeah, I know - tree fiddy - looking for more info than that. Thank you!

[jools&jim]

 

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)...

[Prince Namor]

WoW! That's a fantastic start, a fantastic piece of history and some great leads...

Thank you!

[shadroch]

A store listing was $250 a month around that same time.

[ChrisInBaltimore]

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)…

 

That is awesome! Where did you get that from?

[hdiddy8706]

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)...

 

that is really cool

 

[Green]

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)…

 

That is awesome! Where did you get that from?

 

Jim shooters blog if i had to guess.

[CAHokie]

Here is the pricing currently that I could find.

 

Marvel Media kit

[RockMyAmadeus]

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)...

 

That is fantastic. Thanks J!

[BlowUpTheMoon]

The accompanying piece:

 

[telerites]

Mark Evanier may have an idea too or where to point you. Here's his contact info link

 

http://www.newsfromme.com/contact-me/

 

Maybe John Jackson Miller would have some ideas also as he collected the comics circulation data. He's a boardie or his website The Comics Chronicles Resource for Comics Research

[jools&jim]

 

Interesting question!

 

Not sure about 1968, but here's what it cost in 1987:

 

 

 

 

Roy Thomas might remember. And there's probably a '60s Marvel ad rate card floating around out there somewhere. Try Sean Howe's blog (or contact him directly)…

 

That is awesome! Where did you get that from?

Jim shooters blog if i had to guess.

(thumbs u

 

When I worked for Diamond back in the early '90s, we had ad rate cards for all the major publishers on file for some reason...

 

 

[RockMyAmadeus]

Interesting factoid:

 

Rates were based on 6.5 million copies sold monthly (that's sold, not printed.)

 

So, that gives a really nice clear top number to the amount of books Marvel was selling in 1986. As the direct market was about 60-70% of the (books sold) market at the time, it can reasonably be assumed that the total print runs were in the neighborhood of about 10-12,000,000 copies a month.

 

 

[Ditch Fahrenheit]

Interesting factoid:

 

Rates were based on 6.5 million copies sold monthly (that's sold, not printed.)

 

So, that gives a really nice clear top number to the amount of books Marvel was selling in 1986. As the direct market was about 60-70% of the (books sold) market at the time, it can reasonably be assumed that the total print runs were in the neighborhood of about 10-12,000,000 copies a month.

 

 

Looks like you're right on the money.

 

I’m doing this From memory, now, but the following is close if not exact: I believe it cost in the low $20,000’s to print an ad that ran in all 12 million-plus Marvel Comics one month, but the most we could ever get for a page was $18,000. The reasons we couldn’t get higher rates were many—advertisers realized that the comic book buyers tended to buy multiple titles, they didn’t like our demographics, etc. Still, it was better to have the eighteen grand than not. We had to print 32 pages per issue anyway.

 

Comic Book Distribution Part 1 - Jim Shooter

Comic Book Distribution Part 2 - Jim Shooter

Some great info in here.

[slym2none]

I know Fantastic Four around the 300's had an average print run of over 400,000 every month.

 

 

 

-slym

[Ditch Fahrenheit]