Secret Warriors vol. 1 no. 1 Unknown Variant 1 1

[Chris Frye]

Recently purchased a copy of Secret Warriors vol. 1 no. 1 that seems to be some sort of unidentified variant. (When the UPC is scanned, it is associated with Deadpool #50 (2008)) Instead of the "Direct Edition" banner next to the barcode it has "Marvel Supreme" (See pictures).

Other than that, everything appears the same as a regular direct market book. Anyone else come across this?

[Sigur Ros]

That's the newsstand. 

There's one for $19.99 on ebay.