I'm glad you enjoyed it as well. About half the audiences thought it was a good movie BUT how much do you think Disney lost by losing that other 50%? For arguments sake, let's say 90% of the audience liked it. I'm a huge SW nerd and if it was a great movie, I would have seen it 3 times already. Heck, I saw TFA twice and thought it was just ok.
So what's the price tag on that 40%? 400m? 500m? More?
Not to mention, they pissed off a lot of fans and potentially hurt future business. Of course they won't admit it now but I assure you, the higher ups are regretting letting Johnson molest the story.