The thing is, who is going to say "wow xxx is black/ female etc now just like me!" It's so lazy that it's insulting. It alienates readers new and old.
I don't know the exact story but I see She-Hulk is the star of the Hulk book. Shouldn't it be called She-Hulk? But She-Hulk doesn't sell, I guess, so here we will force her on you with the title Hulk.
I see there's a Jean Grey book (one of my favorite characters) but I see that she's a teenager now and I assume the book will cater to that and so I have no interest. When I was a teen I was reading these characters as adults.