I read issue 2 yesterday. I think it took me about an hour, which says a lot since I usually read a comic in about 3 minutes. (Ok, probably not really an hour, but far longer than I usually spend reading a comic.)
You just get caught up looking at the artwork. It's cool b/c the art itself tells so much of the story, things that aren't put into words. I'm not sure how to describe it, it's more of an experience. The story is good too, several lines made me laugh out loud. You learn more in issue two and everything becomes more magical.
I'm not great at reviews/putting things into words, I wish I was better at it. These are pretty cool books though.