The internet has yet to replicate the experience of going in to a cool comic shop.
Or even a trash one, which has buried treasure.
I spend a couple hours a week at my LCS Browing the back issues bins, and chatting with the guys working there. They get a lot of new customers every week, asking for specific books that they heard were good. The rebirth stuff has been bringing in a lot of new people as well. The "old" comic guys are now bringing their kids in, and letting them pick out a couple books every week, and it isn't like you when parents would drag their kids to the library and tell them they couldn't leave until they learned 7 facts about sword ferns. These kids go HAM. They're riffling through the bins looking for issues from the series' they have been reading, or asking for specific new issues. One little girl had the latest My Little Pony issue in her hand. She was creasing the futz out of it, but anyway...she got to the end and saw the ad for the next issue and said "Where is this one?"
She was disappointed to learn she would have to wait a month. And Dad bought a stack of 30 books too. It's cool to see "New Comic Day" is becoming a family event, and a big part of that is definitely the widespread reach that Marvel and DC's IP has now. Not just the movies and TV shows, but the Games and Apps are important too. One kid was asking for Kamala Khan books because she was the strongest character he had in the Marvel Puzzle Quest game.