I looked at the prices. That's breaking even or losing money. Few are making $10. Not worth selling now.
I have been watching these for 2 days. If it is sealed they are selling between 175-200. A couple of days ago you could get them for around 130 from Brookstone with a groupon. But now everywhere appears to be sold out. I am not sure if Sphero is planning to ship more but if they don't these things will sell for much more leading up to Christmas.
Of course Sphero is going to ship more. This is not a limited release item, it is a toy that will be everywhere in time for Christmas. Notice how all the Hasbro Star Wars action figures were snatched up as well. TRU has a lot of The Force Awakens merchandise, but little to no Star Wars action figures.
This is exactly like the first release of a new iPhone, XBox, Playstation, hot toy, etc. The first releases always sell out and in 2-3 months, these BB8 will be available everywhere. If you are impatient and need it now, you will spend more for it. If you are patient, you'll get it for retail or less. I never understood the "need it now" crowd, but that crowd ensures their will be ample supply of hot items in the future as the companies ramp up production to meet the demand.
I worked at TRU the year PS3 and Wii were released. You could make some serious bank on PS3's that holiday season, like triple their cost. Part of its reason was sure it was a new system but the blu ray player in was top notch, like an industry leader and a stand alone BR player with the same specs as the one in the PS3 was like 1800, which is what people were getting out of the PS3 at launch.
but yeah if people can wait just a bit, then things will be cheaper