Its too bad that businesses can't anticipate when SDCC is every year. Its a real shame they don't let anyone know in advance when the event is, so they can plan accordingly in order to serve their customers better. I mean, I need to know at least 3 years in advance if SDCC is the 2nd OR 3rd weekend of July, or else my whole schedule goes to ashes.
I also wish it was easier to anticipate that SDCC is the biggest event every year, so that companies can anticipate how to allocate their product and staff resources.
Its really too bad that its such a well kept secret that SDCC is mid July every year and is always the biggest comic/media event of the year.
** It IS reasonable to have some delays for SDCC (or any nearly any reason), but there's NO reason not to post the cutoff date for orders before the inevitable and foreseeable delay, so POTENTIAL customers can get an accurate idea of when they'll be getting their comics. Post it big and bold on the website so people know, otherwise its very unprofessional and borderline unethical.
I agree, it's no secret when SDCC is every year so to set unrealistic expectations and make false promises upon which you can not deliver does not make good business practice. I absolutely expect delays this time of year, not only with SDCC but throughout "con season". This is JSCStore's first year with this so they should have known well in advance that they would experience delays such as this.