That 4.5 was nowhere near the nicest 4.5 I've seen, but I have my doubts about attributing the hammer price to movie hype. I cringe using the term, but Strange Tales #110 has been undervalued for a very long time. Prices have been rising steadily upward for the last year and a half. Last December, a 4.0 sold $6600, so even though $7200 for a 4.5 might look odd compared to current 5.0 - 6.0 prices, I don't think it's too crazy a price looking at the big picture. And if there's one thing the last year has shown, there's plenty of folks with money to throw around without concern for what a lot of long-term collectors would consider FMV.