In Comic Art I definitely buy "what I like". It doesn't really matter how much it "costs" in terms of importance to me. Having said that, my Mcfarlane Spidey/Venom page I did purchase is as much for the way he draws Spiderman (maybe the best version ever!) as it is the "higher-end" perception in the collecting community of the piece itself (which I also do enjoy the thought of owning as well). But, my Frenz Spidey sketch blank-cover variant that only cost a few hundred, or my Sal Buscema cover re-creation that I commisioned for myself for a fraction of the McFarlane page, are just as important to me as they were created only for me.