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HOLY-MERCHANDISING BATMAN!!!

Started by Mr 9.8,

20 posts in this topic

Mr 9.8

Mr 9.8

Posted
Posted

http://www.variety.com/article/VR1118055126

 

Warner Bros. Getting Ready To Merchandise The Heck Out Of The 1960s Batman TV Show

 

As a blitz of merchandise hits store shelves for "The Dark Knight Rises," Warner Bros. is turning to a campier source for a new Caped Crusader product: the 1960s "Batman" TV series.

For the first time in 40 years, Warner Bros. Consumer Products will be able to use the likeness of the show's stars, including Adam West, Burt Ward, Cesar Romero and Burgess Meredith, on everything from apparel to toys, home goods, publishing and promotions.

 

WBCP will introduce the new "Batman" product opportunities to potential partners and retailers at next week's Licensing Expo, running June 12-14 in Las Vegas. First products will launch in the spring.

 

Retailers had requested a larger merchandise line tied to the show over the years, but studio arm had previously been able to use only the series' logo, POW!-packed animated opening sequence and the Batmobile for product, not the actors, due to rights issues as the series was produced by 20th Century Fox. As a result, studio was limited to a small line of T-shirts and a die-cast Batmobile made by Mattel.

 

Studio began negotiating with Fox, West and the estates of the show's other thesps for the rights to their likenesses in August 2009. Batman is a DC Comics character.

 

Division is eager to exploit the "Batman" series, which aired on ABC from 1966-68, especially its colorful characters, gadgets like the Bat phone and Bat boat, and kitschy humor, an easier sell for retailers than the darker, more serious and gritty tone of Christopher Nolan's film trilogy.

 

Company is talking to department stores about carrying exclusive lines of "Batman" show merchandise, the way Bloomingdale's turned to its household brands like Marc Jacobs and Psycho Bunny to tap into the 75th anniversary of DC Comics.

 

"For the first time in over 40 years we will be able to offer fans a full merchandise program that captures the classic, kitschy look and feel of the original 'Batman' TV show," said Brad Globe, president of Warner Bros. Consumer Products. "This new licensing program allows our partners to take advantage of the characters, gadgets and humor that made the show a smash hit in its day and a perennial favorite decades later."

 

Warner Bros. also will promote "Man of Steel," the next two "Hobbit" films, "The Looney Tunes Show," "The Wizard of Oz," "Scooby-Doo" and "ThunderCats" TV shows at the Licensing Expo.

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Park

Park

Posted
Posted
http://www.variety.com/article/VR1118055126

 

Warner Bros. Getting Ready To Merchandise The Heck Out Of The 1960s Batman TV Show

 

As a blitz of merchandise hits store shelves for "The Dark Knight Rises," Warner Bros. is turning to a campier source for a new Caped Crusader product: the 1960s "Batman" TV series.

For the first time in 40 years, Warner Bros. Consumer Products will be able to use the likeness of the show's stars, including Adam West, Burt Ward, Cesar Romero and Burgess Meredith, on everything from apparel to toys, home goods, publishing and promotions.

 

WBCP will introduce the new "Batman" product opportunities to potential partners and retailers at next week's Licensing Expo, running June 12-14 in Las Vegas. First products will launch in the spring.

 

Retailers had requested a larger merchandise line tied to the show over the years, but studio arm had previously been able to use only the series' logo, POW!-packed animated opening sequence and the Batmobile for product, not the actors, due to rights issues as the series was produced by 20th Century Fox. As a result, studio was limited to a small line of T-shirts and a die-cast Batmobile made by Mattel.

 

Studio began negotiating with Fox, West and the estates of the show's other thesps for the rights to their likenesses in August 2009. Batman is a DC Comics character.

 

Division is eager to exploit the "Batman" series, which aired on ABC from 1966-68, especially its colorful characters, gadgets like the Bat phone and Bat boat, and kitschy humor, an easier sell for retailers than the darker, more serious and gritty tone of Christopher Nolan's film trilogy.

 

Company is talking to department stores about carrying exclusive lines of "Batman" show merchandise, the way Bloomingdale's turned to its household brands like Marc Jacobs and Psycho Bunny to tap into the 75th anniversary of DC Comics.

 

"For the first time in over 40 years we will be able to offer fans a full merchandise program that captures the classic, kitschy look and feel of the original 'Batman' TV show," said Brad Globe, president of Warner Bros. Consumer Products. "This new licensing program allows our partners to take advantage of the characters, gadgets and humor that made the show a smash hit in its day and a perennial favorite decades later."

 

Warner Bros. also will promote "Man of Steel," the next two "Hobbit" films, "The Looney Tunes Show," "The Wizard of Oz," "Scooby-Doo" and "ThunderCats" TV shows at the Licensing Expo.

 

I just want a can of the official shark repellant.

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Park

Park

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Posted
As much as I would cringe watching the show today, a part of me will forever be grateful to it for introducing me to comics as a kid.

 

It is cringe worthy. I have 54 episodes of it DVR'd because my ten year old son loves it.

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DiceX

DiceX

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I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

 

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nocutename

nocutename

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

 

+1

 

MeTV airs the show on Saturday at 7 and I try to catch it when I can.

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Achilles

Achilles

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Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

 

+1 I hate paying full retail, but every so often I have to bite the bullet. This would definitely warrant it.

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Speedy-D

Speedy-D

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

Amazon has an image of the packaging. Has this always been up?

412JefGXgrL._SL500_AA300_.jpg

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MagnusX

MagnusX

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

Amazon has an image of the packaging. Has this always been up?

412JefGXgrL._SL500_AA300_.jpg

 

[font:Book Antiqua]No, could you provide the Link...

Thanks[/font]

 

:o

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Speedy-D

Speedy-D

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

Amazon has an image of the packaging. Has this always been up?

412JefGXgrL._SL500_AA300_.jpg

 

[font:Book Antiqua]No, could you provide the Link...

Thanks[/font]

 

:o

http://www.amazon.com/Batman-The-Series-Adam-West/dp/B00005JNUW/ref=sr_1_12?s=movies-tv&ie=UTF8&qid=1339212146&sr=1-12&keywords=batman+tv

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Achilles

Achilles

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

Amazon has an image of the packaging. Has this always been up?

412JefGXgrL._SL500_AA300_.jpg

 

I remember looking into this maybe 6 years ago or so and can't remember any kind of graphic on Amazon so I would say it's relatively new and probably "unofficial"

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bushwood

bushwood

Posted
Posted
I've been jonesing for this on DVD for a long time.

I want it so bad I'll even pay full retail for it instead of waiting for it to hit the Used section at FYE. :wishluck:

 

Amazon has an image of the packaging. Has this always been up?

412JefGXgrL._SL500_AA300_.jpg

 

Oh that is so wicked....I don't buy DVD's anymore....just too much clutter, but this is one that I would buy just for the package if that's truly the way it's gonna be.

 

I was standing in Target yesterday and saw 3 Hot Wheels that were the helicopter, duck and batman car...I thought well this is kinda cool/odd. Didn't think much more about it....

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Shadow

Shadow

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I caught the show as a pre-teen in the mid-70's and thought it was great. I even thought the late 70's TV special with other characters wasn't so bad. Now that I'm older, the old movie hasn't aged well and I'm sure the TV shows are the same. But I still would probably give it a whirl again.

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