Question about The Punisher's logo change...why? 4 4

[troydivision1]

Preface: As always, please do not introduce politics...

After reading today's Punisher #1 (first series since November 2020) and seeing his new 'logo' I got to wondering why was it changed / retired.
They did a 'good' job in-story to show why he has the new one, but is it more than that?
Did Disney / Marvel dictate the change?

Do you think he will eventually go back to the old one?
Should he?

Marvel has trademarked the new logo as follows:
"The mark consists of a stylized design of a human skull with a horn design crossing the skull and extending upward from each side of the skull, with curved, pointed tusks extending from and away from each side of the jaw area." while the sign in the areas "Bones, human ; Human skeletons, parts of skeletons, bones, skulls ; Skulls, human" and "Devils ; Horns, persons having" and trademarking it for everything under the sun, including for this festive time of year, "paper party favors; paper party hats; Christmas stockings; Christmas tree ornaments and decorations; snow globes"

Writer Jason Aaron says:
"So many different groups have tried to appropriate the Punisher's symbol and write their own story of what that symbol means, to match whatever their agenda. But they don't get to define the story of this character. And it's the character of Frank Castle that I'm interested in. His story has always been a dark and twisted tragedy, about a man consumed by war, for better or worse, no matter what sort of shirt he wears. And that's exactly the kind of story we're telling here."

source:
https://bleedingcool.com/comics/the-punisher-gets-a-new-devil-skull-logo-for-2022/

[Beastfeast]

No idea about the in-story justification or whether or not Disney mandated it but it absolutely makes sense if you're wanting to distance yourself from the people/groups that appropriated the logo.  

But I gotta say - I hate it.  I don't know if it's because I'm so used to the original logo or what, but man...it looks like a bad Magic the Gathering expansion symbol.  

[THE_BEYONDER]

 

[eastriver400]

Sucks that the original logo has been appropriated. I hope this is temporary. 

[zuckuss2003]

Reminds me of this guy, Deaths Head

[Jesse-Lee]

Someone else posted this in a different thread a while ago, so I give them the credit for pointing it out (I just can't remember who posted it) - but the new Punisher logo looks a bit like this:

Kind of ironic...

I think the new logo looks like it would be some type of Predator skull or something.

[Grendel72]

On 3/10/2022 at 10:30 AM, Beastfeast said:

No idea about the in-story justification or whether or not Disney mandated it but it absolutely makes sense if you're wanting to distance yourself from the people/groups that appropriated the logo.  

But I gotta say - I hate it.  I don't know if it's because I'm so used to the original logo or what, but man...it looks like a bad Magic the Gathering expansion symbol.  

If the intent was done to distance themselves from certain entities, then its just dumbassery. It's a skull dammit. What did u expect ? And if certain groups appropriate this new logo (unlikely tho cos its fugly) are they gonna change it again ? Enough pandering. He's the punisher, not some.ultraman villain

[THE_BEYONDER]

Is he a ninja 🥷 now?

[rjpb]

Ugly, but at least they didn't bing back the white boots, which was the worst part of his original costume (gloves too). Jason Aaron should be finishing Southern Bastards and not writing yet another "dark and twisted" Punisher tale. 

[Axe Elf]

He's the Punisher.

He punishes.

You, as his fans, are not exempt from punishment.

Consider yourselves punished by...

...the Punisher.

[Coverless 9.8]

 🎵 "And so Castles made of sand, fall in the sea, eventually!"  🎵

[Domo Arigato]

On 3/9/2022 at 10:46 PM, THE_BEYONDER said:

Is he a ninja 🥷 now?

Yes.  

The pouches hold spare bullets for his swords.

 

[troydivision1]

On 3/9/2022 at 10:27 PM, Jesse-Lee said:

Someone else posted this in a different thread a while ago, so I give them the credit for pointing it out (I just can't remember who posted it) - but the new Punisher logo looks a bit like this:

Kind of ironic...

I think the new logo looks like it would be some type of Predator skull or something.

This is SO funny.
I now wonder if DC / James Gunn was trolling Marvel before the release of the new Punisher series.
And yes, it is ironic.
No spoilers for those that haven't seen Peacemaker.

[troydivision1]

Honestly, I feel like in the end of this story he should just end up with no logo because the new one is ugly.
I wonder how Disney / Marvel feels because they will lose out on a potential merchandising revenue stream.
AND
I am positive they did this because their plethora of attorneys / PR consultants have told them it isn't worth stoking the fires by filing suit against those creating unlicensed goods based on the original skull image...

[Falcon760]

I'm sure Marvel has a whole committee of people to come up with dumb things like this.

[Arkham]

I hate it. 

 

[theCapraAegagrus]

Why? Because decision-makers are dumber than we make them out to be.

[thunsicker]

My guess is it has more to do with making it more unique for copyright reasons than who may have co-opted the symbol.  Marvel makes tons of money from merchandising.

[lostboys]

Thats not my Punisher.

[Blankedboy]

On 3/10/2022 at 2:46 PM, THE_BEYONDER said:

Is he a ninja 🥷 now?

SPOILERS

 

As one of the greatest mass murderers in the world he’s been recruited to be the “Fist of the Hand”