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Comic Price Changes

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This may be a short-lived thread...but I was wondering....all comics regardless of publisher had similar prices...10c,12c,15c,20c,25c,30c...etc. Did all comic publishers adhere to the same pricing model...or in other words---how did each publisher make the price jump--was it all a discrete company decision or was there a centralized agency that helped to regulate comic book prices across all publishers.

 

Just wondering how this process worked/works.

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Discrete pricing. DC usually raised their cover prices first (or temporarily added more pages in the 70s for 25c), then Marvel would follow a few months later.

 

"In an effort to raise revenue, Infantino raised the cover price of DC's comics from 15 to 25 cents, simultaneously raising the page count by adding reprints and new backup features. Marvel met the price increase, then dropped back to 20 cents; Infantino stayed at 25 cents, a decision that ultimately proved bad for over-all sales."

 

http://en.wikipedia.org/wiki/Carmine_Infantino

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all comics regardless of publisher had similar prices...10c,12c,15c,20c,25c,30c

 

Those were the days... 893scratchchin-thumb.gif

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