TMNT popularity level
It's a good book, but...calm down.
Between you me and the wall//
If you didnt know nothing about TMNT WD or RQ and you read all three
And you were a chick
Id bet balls to the wall youd subscribe to RQ before anything
Sure, but we're not talking about just 'chicks.' TMNT has had a good 30 year run of mass multimedia marketing with two movies, a cartoon show that everyone my age watched for years, multiple toy lines, multiple comic runs and a first issue with a print run 80% lower than Rat Queens.
I agree that the book has serious cosplay/fantasy nerd appeal and a TV deal, but to hit TMNT level, you need to really dominate that 8-12 year old demographic. An R-rated female-centric Dungeons and Dragons homage just can't tap into that market.
FYI, I read somewhere online that TMNT has generated over $6 BILLION in revenue over that period. Not sure how accurate that is, but I don't doubt it.